Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website..

Hello, how is your website doing?

Are sales flowing in?

If you answer no, may I offer you 10 eye-popping web design secrets to make your website sell!

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

May these web design secrets help you to make a lot of money.

Warmly,

By I-key Benney

Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years

What dollar amount does your web site contribute to this $316 billion dollar trend?

Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?

Do you hate your web site, your web developer or your entire IT department?

Do not despair! You are not alone!

A great web site is crucial in order to effectively communicate to a business's target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business. A poorly designed site will not generate desired revenues and could even produce negative results if it sends the wrong message to potential customers.

In a 2003 survey of major corporations from Ford to Wal-Mart, 20 corporation sites failed to meet Forrester's standards for usefulness, clarity or content. Because a visually unappealing or difficult to navigate site will discourage return visits, many companies have decided to update their site. After it's re-launch in 2003, Macromedia Inc. saw it sales per site visitor jump 67%!

We have divided companies into three categories based on their level satisfaction with their web site.

1. Happy?But - They are happy with what they have but want to keep up with industry trends and continually update their site as their company grows.

A study conducted by the Wall Street Journal found that larger companies have a "wild card" provision set into their yearly web budget. Every year their budget includes routine upgrades, maintenance, new projects and "wild card" money set aside for the latest and greatest application or gadget that may come down the pike.

2. Transitional - They have outgrown their site and want to upgrade and expand their web presence.

3. I Hate My Web Site - You need help! Did Uncle Bob develop the site? Maybe your neighbor gave it a try. Or maybe you spent good money on a professional firm but are still not happy with the results.

Try the quiz below. You may want to consider making improvements to your site if you answer "no" to several of the following questions.

Is Your Site:

1) Easy to navigate?

2) Detailed and comprehensive?

3) Visually appealing, professional and pleasing?

4) Up to date?

Does Your Site:

5) Have a unique style or original graphics?

6) Have a consistent theme and convey the central message?

7) Load web pages quickly?

8) List company contact information in an easy to find place?

9) Use correct spelling and grammar?

10) Have a site map?

11) Make it easy to get back to the homepage?

12) Have a way to email the company for more information?

13) Pull up images correctly (i.e. contains no broken images)?

14) Pull up all pages and websites correctly (i.e. contains no broken links)?

15) Have an appropriate text to image ratio?

16) Have streaming audio and video?

17) Print pages without losing any of the text or cutting off part of the page?

18) Translate into other languages?

Do you:

19) Have control over the content and have the ability to make changes?

20) Have an e-newsletter marketing system?

21) Have e-commerce capabilities?

22) If you have e-commerce, can customers easily purchase your products or do they get frustrated and leave the site before completing the transaction?

By John

Website Design: Secrets Of Professional Website Designers Revealed

What colors do you have at your website?

Can they make a difference in the number of sales that you generate?

Can the use of the right colors in your website design actually increase your sales?

The answer is yes!

So pay attention to thesee website design secrets.

When people see certain colors they can change their emotions or they can symbolize things related to the colors.

Here are a list of colors with some emotions and symbolizations they can cause:

Red - love, excitement, warmth

Pink - romantic, affection, sensuality

White - purity, peace, perfection

Blue - sky, water, travel, freedom, truth

Purple - royalty, dignity

Black - space, night, authority

Green - money, calm, envy, greed

Yellow - light, purity, understanding

Orange - autumn, youthfulness, fire

Brown - wood, comfort, strength

Its very important to know which emotions or symbolizations will trigger your target audience to buy your product or service. If your selling a money-making product you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money so you maybe want ad in some brown and blue colors on your website.

The same principle can be applied to graphics or pictures of your product on your website. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. I hope these simple web site color techniques will increase your business's sales.

May these website design secrets help you generate a lot of sales and money.

Warmly,

By I-key Benney

The Technology May Change, But Human Nature Remains The Same

Let me repeat that..

"The technology may change, but human nature remains the same!"

In this wonderful Internet Age, we are all struggling, and succeeding to different degrees, to keep up with the technology. It's a never-ending battle. Web Technology! When it's good, it's often poorly executed, and when it's bad- it's fatal.

Frankly, much of the time, the technology gets in the way of the sales and communication process. Unfortunately, it seems that many people responsible for website design understand the technology available and what they want, more than they understand their fellow man- their potential customers, and what THEY want.

Whoever...?

Whoever got the idea to ask for your name and email addresses before you can enter a site? Try that outside the front door of the local McDonalds!

Whoever got the idea for fancy Flash presentations that take 3 minutes of your time to show off how good the graphics designer was? Try telling people that they have to watch a video presentation before they can enter Wal Mart!

Why can't more than half of Web shoppers find the product they want on a site? Would that be acceptable at the local sports store, or in a mail-order catalog?

Why do more than half of Web shoppers abandon their purchase after they've selected goods and placed them in their shopping trolley? Wouldn't that send your local supermarket broke?

What About The Customer?

This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it has to do with how exciting the concept is, how many eyeballs it attracts, how innovative the 'business model', or how revolutionary the technology used is. Nary a word about about the customer satisfaction or profit that are necessary in the real world.

I note with pleasure that some wiser heads are now writing about the "New New Economy", and noting that it's looking more like the Old Economy all the time! This trend will help give credit to those businesses that have been truly successful on the Web (and there are plenty of them), and set up a realistic expectation for those that come onto the Web in the future.

The Fundamentals Still Apply

Take away the technology, and to succeed in Web Marketing, you still need to deliver the basic requirements of Marketing:

-A good Product
-At the right Price
-At the right Time
-At the right Place

It also helps mightily, if you have a good rapport with your customer.

I was delighted a while back, to be asked to lead a Clickz Forum. It posed the following question...

"Whether, in a high-tech age when dot-coms are rushing to automate as much as customer contact as possible, there's still an important place for 'high touch'-- old-fashioned one-to-one sales."

MY answer, was a qualified 'Yes', and my belief is that 'one-to-one sales' isn't 'old-fashioned' at all! Have a look at all the 'new-fashioned' sites that tried to sell autos. They were dismal failures. People used them for information, then went right on down to their local dealership to haggle and buy from real people. No matter how good a job the programmers did of automating customer contact, the customers didn't feel confident enough to complete the transaction on the website. Some businesses are so "high-touch", that wise marketers would choose to use a website only as an information, branding and lead- generation tool, with real people following up the leads.

Sure, you're right, the auto example is an extreme case. And, no, you can't afford to have a real-live salesperson selling that $9.99 CD online. I understand. Even in the real world, we have vending machines, so we don't need a human holding our hand in every sales transaction. It varies with the nature of the product.

Understand Your Customer's' Needs!

No matter how much money and technology some Web businesses throw at automating customer contact, they're doomed to failure. You can only successfully automate something you UNDERSTAND. Unfortunately, many of our dotcom whizz-kids have never had to make a living from real customers in the real world, so they just don't 'get it'. What online businesses DO need to do, is to understand what the customers' needs are in the sales process, and fulfil them.

What is really needed, is a caring, thoughtful fulfilling of customers' needs and expectations at every step in their experience with a Web business site. The better all the small steps are performed, the less need there will be for real-time human intervention (and the higher will be the conversion rate). This means;

-a professional, friendly tone to the complete website

-information about who you are- the company, the founder, the staff. Let your customer know that there are real people there

-sensible ads that don't mislead and set up unreal expectations

-relevant descriptions from customer searches of Directories and Search Engines

-quick-loading web pages

-easy-to-understand page layout, with clear information

-easy-to-understand navigation

-a Privacy Policy to allay fears on privacy

-a Returns Policy and strong Guarantee to allay fears of making the wrong choice

-a clear description of your products or services, and clear pricing options

-secure credit card and information handling to further allay fears on privacy

-a friendly, easy-to-use shopping cart

-a sincere Thank You, and information about what will happen next

If all of these things are done, there will be little need for one-on-one selling on MOST sites. You will already have done the job. Through understanding your customer and providing excellent service, NOT by spending more on technology!

Of course, offering some 'one-to-one' contact is a real plus for any business, and necessary for those that are more "high-touch". There are now a number of programs, some even free, that allow a customer to contact a live operator at your site. Check out LiveHelper.com and HumanClick.com Making it easy for your customer to contact your business site by phone, fax and email should be fundamental.

I read once that the definition of fanaticism was "Redoubling your efforts when you've forgotten your original aim". Solving a lack of customer rapport by throwing more technology at the problem, comes perilously close to the definition.

By John Payne

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.
Your coach is number one on Google and 35 other search engines with the key words, "book coaching." While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my visitor to the book's sales letter. My sales letter lacked enough benefit-driven headlines and benefits to convince people to buy.
Ways to Reach your Web Site Sales Dream
Test your web site headlines and web home page content to be sure your sales message is strong.
Through email, send a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.
Say, Dear friends and Associates, "I need your brain." My Web site is not selling this product or service (name it) well. Let me know what phrases or benefits convince you to take out your credit card and buy my product? Will you rate each of these parts?
1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further at other site parts or buy your product or service. To make things simple ask them to vote from 1-5 so you can see how to change it.
2) The "who" I am. Include several blurbs on your purpose or bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you; it is about your potential customers. Make sure your bio is short enough (one paragraph) to make room for what counts--benefits?
3) Benefits and features. Know that you need to answer the question by your visitor, "What's in it for me?"
From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service such as more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product. Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."
In your survey, ask your people which phrases work? Which ones convince you to order or buy?
Give people a finish line so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with hyperlinks to your email to make it easy.
Bring those visitors back for more, applauding you and saying BRAVO! This 24/7 marketing team will create a buzz about your great site, and send you many more visitors through word of mouth.
By Judy Cullins

How To Improve The Professional Look And Feel Of Your Website

Projecting a professional image is paramount to your website's success. It can make or break your online business. Use this handy article and links to improve the professional look and feel of your site.

First, take a general overview of your site. What is subject matter of your site? Define it down to a particular topic -- your niche.

For instance, you can have a website on Sports. You may have narrowed it down to a particular sport; say baseball. You may have narrowed it down even further, a particular baseball team.

Whatever the subject matter of your site, keep the content within your site on topic. Obvious, but important. Someone coming to your site to check out the Yankees -- don't want to find material on 'how to hook a rug'!

Make sure that you 'keep your site on topic'. This one thing alone will improve the professional image your site projects.

Next, consider your audience, who is it aimed at? Who are you targeting? For instance, if it's a general news site, it may be the whole world. Everyone is interested in the news.

If it a website on breeding dogs -- your audience is probably other dog breeders or those interested in dog breeding. Someone visiting your site will expect to see content/information on dog breeding.

Keep your site's audience in mind at all times.

Now consider the layout and design of your website. Is it appropriate for your topic and for your audience. Does the color scheme and design suit your subject matter? Does the design and layout suit your audience?

A website catering to young visitors, offering online role-playing games is not going to have the same layout or color scheme as a conservative business site. Appeal to your audience and subject matter; again, keep them in mind at all times.

In your site design, go for simplicity. Don't complicate them with too much flash and dazzle. Provide your visitors with what they're looking for -- and make it quick. Don't have your visitors jump thru hoops to get what they're searching for. Have an 'easy to navigate' linking structure.

Keep the overall design within two or three colors. You can even try an old artist's trick, make it almost monochromic with a complimentary color split to bring focus to your points of interests. Make sure your fonts are consistent and easy to read in all the different browsers. Keep the same logo or brand name on all your pages -- don't confuse your visitors.

Now, lets get down to some specific changes or additions that can 'tune-up' your website. These should improve the professional look and feel of your site.

Give Them Something to Remember You By!

1. Make a 'favicon.ico' file if you don't have one. Look down at your computer's task bar, you should see a version of a favicon of the programs on your computer. These are small '16x16' icons or symbols for your site or product. All major sites have them. Here's how you can make them:

Use a photo or paint shop program like Adobe or Paint Shop Pro. Just take your logo or part of it and reduce it down to a 16 x 16 image. Adjust the resolution and play around with it. You can just use a single letter from your site's name and jazz it up a bit. You need to upload this image to your website's directory in an ico file named 'favicon.ico' -- very logical Mr. Spock!

Extra help here: http://www.thesitewizard.com/archive/favicon.shtml

Give Them Eye Candy!

2. Make a logo. Or have someone design it for you. Nothing says professional than a cool looking logo! A really good one will brand your site in the minds of your visitors. Have this logo on all your web pages.

Logo building help here: http://web-bureau.com/modules/logo.php

Put Them on the Map!

3. Make a Sitemap for your site. Extremely important, make sure you have a sitemap for your website. Place all the links (if possible) to your site on here. It will unify your site and be of tremendous benefit to your visitors. It's a common courtesy you cannot, must not ignore. Ideally, you should have a link to your sitemap on all your web pages.

Redirect Them!

4. Redirect Page. Create a redirect or error page if your web host doesn't provide one. This is a catch-all page for the '404 Not Found File' that pops up. It will make your site more professional; plus, you won't lose all those hard fought for visitors. Make sure your Redirect Page has a link to your Sitemap.

Try this link for help: http://www.clockwatchers.com/htaccess_redirect.html

Blog Them!

5. Start a Blog and RSS Feed for your site. If you haven't placed a blog on your site -- do it now! This is one addition to your site you should have. Start a blog on the subject of your site or something complimentary to it. It will allow for visitor interaction and will give your site a boost in the ratings. (Use the link at the end of this article if you need help with setting up a blog.)

It will also give you a RSS Feed which will allow you to syndicate your site's information or content. Place an orange RSS or XML button on your site. Since RSS is somewhat new - you might want to place a little note explaining xml or the rss feed. Always place your visitor's comfort in the forefront.

Send Them to the Doctor

6. Doctor HTML. Check the html code and spelling of your site. Sites like this one are great. They will give you a tune-up for free! I have used this one and it's excellent. What you're really checking for is browser compatibility and broken links. It will also squish your html to save on your load time. It will check the coding and any spelling mistakes on your site.

Correct any blatant 'faux pas' in your site's coding.

You can find the html doctor here: http://www.doctor-html.com/

You can also go to NetMechanic to reduce the graphics on your site. As the net goes broadband, this is becoming less and less a problem but it's always better to have a fast loading site.

GifBot by NetMechanic http://www.netmechanic.com/accelerate.htm

Keep Them Browsing

7. Next check your site in all the browsers. You might be surprised how your site looks in a different browser. Firefox is increasing it's users, check your logs, see which browsers your visitors are using. Make sure your site looks and operates perfectly in these systems.

If you have a lot of friends with computers, check your site on their operating systems and see how it looks. Make any necessary changes. You can also try AnyBrowser.com Screen Size Tester below.

http://anybrowser.com/ScreenSizeTest.html

Give Them Spider Food!

8. Spend a day or so, checking all your keywords. List down your site's major keywords. The ones you're targeting. Optimize for the search engines. Most of the traffic on the web come from search engines, so make sure your site is optimized for them. Make sure you have submitted your site to all of these engines.

Double check your 'title' and 'description' meta tags for any obvious mistakes. These get indexed and are often the first line of contact with any potential visitors to your site. Professionism here could have a significant influence on the amount of traffic your site receives!

Find some great Search Engine Optimization Tools here:

http://www.webconfs.com

Give Them A Gentle Reminder!

9. Make sure you have a Bookmark link. Simple, but many websites don't actively encourage visitors to bookmark their site. Have a bookmark logo or link on all the pages of your site. Remind your visitors to bookmark. It's a great source of free traffic.

You can get a free script from Michael Bloch: http://www.tamingthebeast.net

Give Them Some Jazz!

10. Jazz up your site! Try to find things that will make your site more interesting. Give your visitors a reason to visit your site other than the great content. Offer a free service, like the one the doctor uses above! Run a contest! Give away free stuff or extra bonuses if they visit your site. In whatever way you can, make your visitor feel special.

Maybe try a headliner from Feedburner.com for your rss feed. This will display all your headlines. Add audio and video "testimonials". Add other graphics like the ones mentioned here: favicon, bookmark, sitemap, etc.

But don't overdo it with the graphics, but add a few to make your site visually interesting. Even a visually bare-bones site like Google does this with their logo on special occasions. It adds a touch of style.

It is estimated that over fifty percent of net users now have broadband so the use of a lot of graphics is not as detrimental as it once was. But again, don't over do it, a little spice goes a long way.

But don't put style over substance. It all boils down to content. Give your visitors good valuable content or information and your site will improve faster than with all the points mentioned above. Don't forget that basic ingredient while you're fine tuning your site.

And don't forget your site's visitors. Make their visit to your site as pleasant and comfortable as you possibly can.

Always keep your visitor in mind.

Each one is a special guest. Each one deserves the best site you can produce. Each one is ...

A VIP with a cursor! Give them the Royal Treatment!

Your site will reap the benefits and look good while doing it!

By Titus Hoskins

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.

How many times has this scenario happened to you? You've performed a search in a search engine or directory, reviewed the results and found a page description that fits what you were looking for. When you click on the page that looks the most promising, usually you arrive at the web site's home page, where one or more things might happen:

1. The page loads slowly due to too many graphics, dynamic applications or scripts

2. There are terms used on the page that you don't understand.

3. It promotes products or services that were not mentioned in the page description from the search engine.

4. The products or services are unrelated to what you searched for.

5. The page is "amateurish" in appearance and you're not feeling confident about things like customer service, user privacy and security, experience with the product, or other credibility issues.

6. The page is so busy you don't know where to go to next, or distractions caused you to forget your original mission.

7. Something has turned you off, such as swimsuit models that don't look like you do, corporate images of businessmen, not women, or multiple animated things.

8. An invasive advertisement appeared that you had to click away so you could read the content underneath it.

9. The page loads but your scum ware radar starts beeping like crazy or popup and security alerts appear.

10. You need a magnifying glass to read the content.

If a keyword search brings back an inside page, more common frustrations occur to drive people away from the web site. They include:

1. There is no navigation to the rest of the web site.

2. There is navigation, but no visible, easy to locate link to the main home page or main web site.

3. A link "home" is offered, but sub-navigation is missing, so that the user must start at the beginning to figure out where they landed inside the web site.

4. Link labels do not help explain what the web site is about, so the visitor may not be inspired to click around.

5. There is no suggested click path to follow. For example, if the page happens to be an article, it might be useful to say "Did you find this article helpful? Here are more articles that may interest you."

We often forget that search engines index more than our home page. People often stumble into our web sites while searching for other things, linking from another web site, or receiving an email link from a friend. The starting place isn't always home base.

So, how do you make a web site page approachable in a crowded room of search engine results? First, make sure your title tag is accurate. Every page requires a title tag unique to the content it represents. The home page is an overview page, so focus on the lead goal, which is often also your main keyword(s).

Next, write a genuine, honest description that isn't all hype and glorified self-worship about how great the web site is. If the site is going to sell something, what does it sell? Does it specialize? Avoid words like "unique", "amazing", and "special" because, frankly, everybody makes these claims.

It's important to not put too many keywords in your title and description tags because these are displayed in search engines as your site or page description. When read by humans, they don't make sense. People are getting wiser. They know that what you're doing is trying to get higher rank but it doesn't mean your web site is any better in quality that those lower in search results.

Whether a home page or inside pages, there are lots of ways to attract attention or generate curiosity so that your visitor becomes a potential customer, or simply finds the content interesting enough to keep browsing around. My favorite part of discount stores are the displays they toss clearance items into, or those "Oh yes, I forgot I needed that" type items. You can do the same thing with your web site. Simply place the toenail clippers, scotch tape and calling cards out front where they're easily seen. In other words, remind your visitors of what they didn't know they came for.

Here are some other ideas to try:

1. Provide a good reason to enter your site. Don't expect anyone to take your word for anything. Offer incentives.

2. Put a visible text link to your sitemap on every page. Even your local shopping mall has a map with a "You Are Here" pointer.

3. Be forthcoming and descriptive with pictures. If you sell shoes, show the tread. If you design and make your own crafts, show close-ups of the detail and workmanship. Furniture looks great alone, but can a woman site comfortably with her legs crossed? The sunglasses line you offer is likely filled with brand name shades, but what types of faces will they look right on? I have a difficult time buying artwork online because I can't visualize the dimensions in my head. A picture of a framed version, hanging in a room with furniture, will help me understand what I'm trying to purchase. In a virtual world, you must go to great lengths to sell things people can't touch or see in use.

4. Place words like "sale", "getting started", "first-time user", "learn more", "try now", "buy now", "free", "download", "we deliver" and "free shipping" on your pages, above the page "fold". This is what users are looking for.

5. On your home page, provide an introduction and suggestions for where your visitors might like to go next, based on their needs.

Search engines can only bring a visitor to your doorstep. It's your job to grab them by the hand, invite them inside and show it off.

By Kimberly Krause Berg